{"id":390,"date":"2016-05-10T08:58:56","date_gmt":"2016-05-10T07:58:56","guid":{"rendered":"https:\/\/www.creation-boutiques.fr\/prestashop\/?p=320"},"modified":"2022-12-26T11:48:16","modified_gmt":"2022-12-26T10:48:16","slug":"limiter-paniers-abandonnes","status":"publish","type":"post","link":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/","title":{"rendered":"Des solutions simples pour optimiser le taux de conversion de votre boutique"},"content":{"rendered":"

Le Saviez-Vous? Prestashop vous permet de visualiser le nombre de paniers cr\u00e9\u00e9s par vos visiteurs, ainsi que si ces paniers ont \u00e9t\u00e9 ou non valid\u00e9s par le visiteur en question.
\nCette page est accessible dans l\u2019onglet \u201cclients\u201d, puis \u201cpanier\u201d:<\/p>\n

\"article-limiter_panier\"<\/p>\n

Apr\u00e8s avoir jet\u00e9 un coup d\u2019oeil \u00e0 ces paniers vous vous demandez toujours pour quelle raison votre visiteur a abandonn\u00e9 son achat? Voici quelques astuces pour diminuer le nombre de mentions \u201cNon command\u00e9\u201d rouges qui fait d\u00e9primer les e-commer\u00e7ants.<\/p>\n

La fonction \u201ccommande invit\u00e9e\u201d<\/h3>\n

Les plus impatients des acheteurs sur internet connaissent bien cette fonctionnalit\u00e9 qui permet de g\u00e9n\u00e9rer une commande en une seule page, sans passer par la case de cr\u00e9ation de compte. Il s\u2019agit du fameux \u201cOne page checkout\u201d ou du \u201cbouton \u00e0 300 millions de dollars<\/a>\u201d<\/p>\n

Pour le visiteur, le gain de temps est appr\u00e9ciable. Pour le commer\u00e7ant, cela repr\u00e9sente une perte d\u2019informations recueillis pour votre base de donn\u00e9es mais compens\u00e9e par le chiffre d\u2019affaire g\u00e9n\u00e9r\u00e9 par une commande qui vous aurait peut-\u00eatre \u00e9chapp\u00e9.<\/p>\n

\"article-limiter_panier-2\"<\/p>\n

Simplifiez au maximum votre tunnel de conversion<\/h3>\n

Le tunnel de conversion se compose bien souvent de plusieurs \u00e9tapes: cr\u00e9ation de compte, renseignement des diff\u00e9rentes adresses (livraison et facturation), choix du transporteur, choix du mode de paiement, puis r\u00e9sum\u00e9 du panier avant de proc\u00e9der au paiement.<\/p>\n

Ce cheminement, d\u00e9j\u00e0 long sur le papier l\u2019est encore plus pour le visiteur impatient de finaliser sa commande. Ne lui compliquez pas la t\u00e2che en lui demandant des informations que vous n\u2019utiliserez pas, et assurez vous que les informations obligatoire soient bien mises en avant.<\/p>\n

Une fonctionnalit\u00e9 bien pratique est la validation instantan\u00e9e des informations pour s\u2019assurer que les valeurs renseign\u00e9es sont correctes.
\nRien de pire pour un internaute que de remplir un formulaire, puis de devoir recommencer car un mauvais caract\u00e8re s\u2019est gliss\u00e9 dans sa saisie.<\/p>\n

Exprimez clairement vos frais de livraison<\/h3>\n

La Loi Hamon entr\u00e9e en vigueur en 2014 oblige les e-commer\u00e7ants \u00e0 un devoir d\u2019information, notamment concernant les frais de port.
\nEn dehors de l\u2019aspect purement juridique, le fait d\u2019\u00e9noncer clairement et le plus fid\u00e8lement possible les frais de port finaux qui incomberont \u00e0 l\u2019acheteur sont le meilleur moyen de le conserver le plus longtemps possible dans le tunnel de commande.
\nLa frustration de se voir attribuer des frais de port suppl\u00e9mentaires en cours de tunnel est bien souvent cause d\u2019abandon pour un acheteur.<\/p>\n

Offrez du choix dans vos moyens de paiement<\/h3>\n

C\u2019est (presque) devenu un pr\u00e9-requis, mais le choix de la m\u00e9thode paiement constitue le dernier obstacle pour que votre client finalise sa commande.
\nAfficher les diff\u00e9rentes options dans le footer de votre site e-commerce est tr\u00e8s courant et permet de conserver votre visiteur jusqu\u2019\u00e0 cette derni\u00e8re \u00e9tape cruciale.<\/p>\n

En r\u00e9sum\u00e9, votre tunnel de commande est votre plus pr\u00e9cieux atout lorsqu\u2019il s\u2019agit de conserver les tr\u00e8s nombreux paniers qui seront cr\u00e9\u00e9s chaque jour sur votre site. N\u2019h\u00e9sitez pas \u00e0 passer du temps \u00e0 \u00e9valuer et optimiser chaque page afin de ne pas frustrer vos futurs clients. Et pourquoi pas en profiter pour commencer l\u2019A\/B testing<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Saviez-Vous? Prestashop vous permet de visualiser le nombre de paniers cr\u00e9\u00e9s par vos visiteurs, ainsi que si ces paniers ont \u00e9t\u00e9 ou non valid\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":1099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"acf":[],"yoast_head":"\nDes solutions pour am\u00e9liorer le taux de conversion de votre boutique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des solutions pour am\u00e9liorer le taux de conversion de votre boutique\" \/>\n<meta property=\"og:description\" content=\"Le Saviez-Vous? Prestashop vous permet de visualiser le nombre de paniers cr\u00e9\u00e9s par vos visiteurs, ainsi que si ces paniers ont \u00e9t\u00e9 ou non valid\u00e9s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-10T07:58:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-26T10:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-content\/uploads\/2016\/05\/infographie-booster-taux-de-conversion-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cap\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cap\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/\"},\"author\":{\"name\":\"cap\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/#\\\/schema\\\/person\\\/127a85b5ce62f82582a9468c216f12a5\"},\"headline\":\"Des solutions simples pour optimiser le taux de conversion de votre boutique\",\"datePublished\":\"2016-05-10T07:58:56+00:00\",\"dateModified\":\"2022-12-26T10:48:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/\"},\"wordCount\":563,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/infographie-booster-taux-de-conversion-1.jpg\",\"articleSection\":[\"actualit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/\",\"url\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/\",\"name\":\"Des solutions pour am\u00e9liorer le taux de conversion de votre boutique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/infographie-booster-taux-de-conversion-1.jpg\",\"datePublished\":\"2016-05-10T07:58:56+00:00\",\"dateModified\":\"2022-12-26T10:48:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/#\\\/schema\\\/person\\\/127a85b5ce62f82582a9468c216f12a5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/infographie-booster-taux-de-conversion-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/infographie-booster-taux-de-conversion-1.jpg\",\"width\":400,\"height\":390,\"caption\":\"ameliorer taux de conversion boutique\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/limiter-paniers-abandonnes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des solutions simples pour optimiser le taux de conversion de votre boutique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/#website\",\"url\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/\",\"name\":\"\",\"description\":\"Agence de cr\u00e9ation de boutique en ligne PrestaShop 8.0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/#\\\/schema\\\/person\\\/127a85b5ce62f82582a9468c216f12a5\",\"name\":\"cap\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c48bb90a2ddecc0adaab5b068f2974ad2949f001045c3daf7cf35ebbfc368ed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c48bb90a2ddecc0adaab5b068f2974ad2949f001045c3daf7cf35ebbfc368ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c48bb90a2ddecc0adaab5b068f2974ad2949f001045c3daf7cf35ebbfc368ed?s=96&d=mm&r=g\",\"caption\":\"cap\"},\"sameAs\":[\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\"],\"url\":\"https:\\\/\\\/www.creation-boutiques.fr\\\/prestashop\\\/author\\\/cap\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des solutions pour am\u00e9liorer le taux de conversion de votre boutique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/","og_locale":"fr_FR","og_type":"article","og_title":"Des solutions pour am\u00e9liorer le taux de conversion de votre boutique","og_description":"Le Saviez-Vous? Prestashop vous permet de visualiser le nombre de paniers cr\u00e9\u00e9s par vos visiteurs, ainsi que si ces paniers ont \u00e9t\u00e9 ou non valid\u00e9s […]","og_url":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/","article_published_time":"2016-05-10T07:58:56+00:00","article_modified_time":"2022-12-26T10:48:16+00:00","og_image":[{"width":400,"height":390,"url":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-content\/uploads\/2016\/05\/infographie-booster-taux-de-conversion-1.jpg","type":"image\/jpeg"}],"author":"cap","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cap","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#article","isPartOf":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/"},"author":{"name":"cap","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/#\/schema\/person\/127a85b5ce62f82582a9468c216f12a5"},"headline":"Des solutions simples pour optimiser le taux de conversion de votre boutique","datePublished":"2016-05-10T07:58:56+00:00","dateModified":"2022-12-26T10:48:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/"},"wordCount":563,"commentCount":0,"image":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-content\/uploads\/2016\/05\/infographie-booster-taux-de-conversion-1.jpg","articleSection":["actualit\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/","url":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/","name":"Des solutions pour am\u00e9liorer le taux de conversion de votre boutique","isPartOf":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#primaryimage"},"image":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-content\/uploads\/2016\/05\/infographie-booster-taux-de-conversion-1.jpg","datePublished":"2016-05-10T07:58:56+00:00","dateModified":"2022-12-26T10:48:16+00:00","author":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/#\/schema\/person\/127a85b5ce62f82582a9468c216f12a5"},"breadcrumb":{"@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#primaryimage","url":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-content\/uploads\/2016\/05\/infographie-booster-taux-de-conversion-1.jpg","contentUrl":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-content\/uploads\/2016\/05\/infographie-booster-taux-de-conversion-1.jpg","width":400,"height":390,"caption":"ameliorer taux de conversion boutique"},{"@type":"BreadcrumbList","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/limiter-paniers-abandonnes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.creation-boutiques.fr\/prestashop\/"},{"@type":"ListItem","position":2,"name":"Des solutions simples pour optimiser le taux de conversion de votre boutique"}]},{"@type":"WebSite","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/#website","url":"https:\/\/www.creation-boutiques.fr\/prestashop\/","name":"","description":"Agence de cr\u00e9ation de boutique en ligne PrestaShop 8.0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creation-boutiques.fr\/prestashop\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.creation-boutiques.fr\/prestashop\/#\/schema\/person\/127a85b5ce62f82582a9468c216f12a5","name":"cap","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/2c48bb90a2ddecc0adaab5b068f2974ad2949f001045c3daf7cf35ebbfc368ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c48bb90a2ddecc0adaab5b068f2974ad2949f001045c3daf7cf35ebbfc368ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c48bb90a2ddecc0adaab5b068f2974ad2949f001045c3daf7cf35ebbfc368ed?s=96&d=mm&r=g","caption":"cap"},"sameAs":["https:\/\/www.creation-boutiques.fr\/prestashop"],"url":"https:\/\/www.creation-boutiques.fr\/prestashop\/author\/cap\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":1,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/posts\/390\/revisions\/1138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/media\/1099"}],"wp:attachment":[{"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creation-boutiques.fr\/prestashop\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}