{"id":759,"date":"2019-09-24T14:15:10","date_gmt":"2019-09-24T13:15:10","guid":{"rendered":"https:\/\/www.creation-boutiques.fr\/prestashop\/?p=759"},"modified":"2022-12-26T11:43:39","modified_gmt":"2022-12-26T10:43:39","slug":"paris-retail-week-2019","status":"publish","type":"post","link":"https:\/\/www.creation-boutiques.fr\/prestashop\/paris-retail-week-2019\/","title":{"rendered":"Paris Retail Week : \u00eates-vous pr\u00eat pour le salon e-commerce ?"},"content":{"rendered":"

Du 24 au 26 septembre 2019, tous les principaux acteurs du e-commerce et du retail connect\u00e9 se donnent rendez-vous \u00e0 Paris, Porte de Versailles, pour la Paris Retail Week<\/strong>.<\/p>\n

Avec 200 conf\u00e9rences programm\u00e9es, l\u2019\u00e9dition 2019 de ce salon professionnel<\/strong> a pour vocation d\u2019aborder de nombreux sujets d\u2019actualit\u00e9 li\u00e9s au digital, tels que l\u2019exp\u00e9rience client, le paiement ou la data.<\/p>\n

Ce sont plus de 600 exposants et pas moins de 25 000 visiteurs qui sont attendus pour l\u2019occasion. Il s\u2019agit d\u2019un rendez-vous \u00e0 ne manquer sous aucun pr\u00e9texte !<\/p>\n

La Paris Retail Week, la grande messe du e-commerce<\/strong><\/h2>\n

C\u2019est \u00e0 Paris Expo Porte de Versailles, Pavillon 7.2<\/strong>, que se tient la nouvelle \u00e9dition de l\u2019un des plus grands \u00e9v\u00e9nements europ\u00e9ens traitant du commerce connect\u00e9.<\/p>\n

Cette ann\u00e9e, les organisateurs ont souhait\u00e9 repenser le programme en attribuant un th\u00e8me \u00e0 chacune des trois journ\u00e9es du salon. Ainsi, le mardi 24 septembre a principalement \u00e9t\u00e9 consacr\u00e9 au parcours client, \u00e0 la data et aux nouvelles \u00e9volutions en mati\u00e8re de paiement.<\/p>\n

La journ\u00e9e du 25 septembre fait quant \u00e0 elle la part belle au marketing et aux marketplaces. Enfin, le dernier jour sera l\u2019occasion d\u2019aborder les derni\u00e8res tendances en mati\u00e8re d\u2019omnicanal et de logistique.<\/p>\n

En parall\u00e8le des traditionnelles conf\u00e9rences, anim\u00e9es par des experts du digital, qui viendront rythmer ces trois jours, des d\u00e9jeuners th\u00e9matiques visant \u00e0 cr\u00e9er du lien et des passerelles entre les diff\u00e9rents acteurs seront \u00e9galement propos\u00e9s aux participants. Plus originaux, ces \u00e9changes pourront se poursuivre lors de la s\u00e9ance de running collectif qui aura lieu le mercredi 25 septembre.<\/p>\n

La Paris Retail Week<\/strong> est \u00e9galement l\u2019occasion pour les professionnels de participer \u00e0 des pitchs de 5 minutes, durant lesquels ils pourront pr\u00e9senter leurs solutions aux visiteurs autour de 8 th\u00e9matiques : le commerce omnicanal, l\u2019innovation, la logistique, le marketing BtoB, les marketplaces, les nouveaux moyens de paiement, le parcours client et la data.<\/p>\n

Plusieurs pointures du digital sont attendues lors de cet \u00e9v\u00e9nement incontournable. Parmi les grands d\u00e9cideurs, notons notamment la pr\u00e9sence d\u2019Antoine Jouteau (DG de Leboncoin), Nathalie Mesny (Monoprix), Emilie Benoit (Shopify), Gratiane Dupont-Lhotelain (Amazon Business), Laura Pho Duc (Alibababa), ou encore Brice Lefevre (Adidas).<\/p>\n

Les conf\u00e9rences seront l\u2019occasion pour les entrepreneurs de se faire conna\u00eetre et de rencontrer les grands dirigeants du monde digital.<\/p>\n

En marge du salon, un jury de huit professionnels du digital, pr\u00e9sid\u00e9 par Pieter Lammens (directeur de l’acc\u00e9l\u00e9rateur Lafayette), r\u00e9compensera aussi les meilleures solutions du march\u00e9 sur des th\u00e8mes aussi vari\u00e9s que le marketing, le paiement, la data ou le marketing.<\/p>\n

Les entreprises \u00e0 ne pas manquer lors du salon Paris Retail Week<\/strong><\/h2>\n

Qu\u2019il s\u2019agisse de digitalisation du point de vente, d\u2019exp\u00e9rience client ou de gamification, de nombreuses soci\u00e9t\u00e9s proposent aujourd\u2019hui des solutions innovantes qui deviendront sans doute incontournables sur le march\u00e9 dans les prochaines ann\u00e9es.<\/p>\n

Parmi elles, la start-up orl\u00e9anaise Winter Mushroom<\/strong> pr\u00e9sentera son \u00e9tonnant \u00e9cran digital lors de la Paris Retail Week. Plac\u00e9 dans un magasin, ce dernier analyse le visage des visiteurs pour leur diffuser des publicit\u00e9s contextualis\u00e9es en fonction de leur sexe et de leur \u00e2ge, tout en respectant la confidentialit\u00e9 num\u00e9rique des participants.<\/p>\n

\"entreprise<\/p>\n

La soci\u00e9t\u00e9 DigiReward<\/strong> est quant \u00e0 elle sp\u00e9cialis\u00e9e dans les strat\u00e9gies omnicanales. Elle accompagne les marques dans leur volont\u00e9 de se diff\u00e9rencier et de d\u00e9velopper leurs ventes. Pour ce faire, toujours dans le th\u00e8me de la gamification, elle propose aux membres d\u2019une communaut\u00e9 de r\u00e9compenser toutes leurs actions positives, online et offline, au travers de gains de points.<\/p>\n

De son c\u00f4t\u00e9, l\u2019application 62 Ruby Street<\/strong> se tourne vers la gamification en r\u00e9alit\u00e9 augment\u00e9e en proposant aux groupements de commer\u00e7ants de r\u00e9aliser des jeux-concours \u00e0 destination de leurs clients. Ces derniers, en fonction de leurs actions, vont pouvoir cumuler des points pour obtenir des avantages.<\/p>\n

En ce qui concerne les nouveaux moyens de paiement, l\u2019entreprise parisienne Paylib<\/strong> d\u00e9voilera lors du salon sa solution de paiement instantan\u00e9e pour les particuliers. Pour profiter de cette fonctionnalit\u00e9, il suffit d\u2019obtenir le num\u00e9ro de t\u00e9l\u00e9phone portable du b\u00e9n\u00e9ficiaire du virement.<\/p>\n

Bas\u00e9e \u00e0 Nantes, la soci\u00e9t\u00e9 Shopopop<\/strong> pr\u00e9sentera pour sa part sa solution innovante de livraison collaborative, toujours \u00e0 destination des particuliers. Dans l\u2019esprit des plateformes collaboratives, Shopopop permet \u00e0 tout un chacun d\u2019arrondir ses fins de mois en livrant des courses ou des colis \u00e0 leurs voisins. Si la solution est d\u2019ores et d\u00e9j\u00e0 pr\u00e9sente dans de nombreuses grandes villes, elle a \u00e9galement pour ambition de s\u2019implanter dans les villages et donc de favoriser l\u2019\u00e9change et le partage en zones rurales.<\/p>\n

Enfin, du c\u00f4t\u00e9 des marketplaces, Shopping Feed<\/strong> exposera sa derni\u00e8re technologie, ProductGraph, permettant aux entreprises d\u2019am\u00e9liorer la visibilit\u00e9 de leurs produits vendus sur les places de march\u00e9.<\/p>\n

Pour participer \u00e0 cet \u00e9v\u00e9nement de grande ampleur, rendez-vous au Paris Retail Week 2019<\/strong> \u00e0 Paris Expo Porte de Versailles, Pavillon 7.2 !<\/p>\n","protected":false},"excerpt":{"rendered":"

Du 24 au 26 septembre 2019, tous les principaux acteurs du e-commerce et du retail connect\u00e9 se donnent rendez-vous \u00e0 Paris, Porte de Versailles, pour […]<\/p>\n","protected":false},"author":1,"featured_media":761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7,19,20,13],"class_list":["post-759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-e-commerce","tag-evenement","tag-event","tag-m-commerce"],"acf":[],"yoast_head":"\nParis Retail Week : \u00eates-vous pr\u00eat pour le salon e-commerce ? -<\/title>\n<meta name=\"description\" content=\"Rendez-vous au Paris Retail Week 2019 pour d\u00e9couvrir les derni\u00e8res nouveaut\u00e9s e-commerce et retail connect\u00e9. 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